Hit Send or Hit Zero episode artwork

EPISODE · Feb 27, 2026 · 7 MIN

Hit Send or Hit Zero

from List Building Lifestyle With Igor Kheifets · host Igor Kheifets

<!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}-->Your email doesn't need to be perfect, it just needs to be sent. In this episode, Igor breaks down why your opinion about your copy is completely irrelevant — and why the only thing that matters is the numbers. He explains how emotional attachment sabotages performance, why perfection is the enemy of profit, and how setting real deadlines forces you to execute. Because in email marketing, hitting send beats rewriting every single time.

Episode metadata supplied by the publisher feed · Published Feb 27, 2026

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Hit Send or Hit Zero

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This episode was published on February 27, 2026.

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