HITEC 2025 with Chargeback Gurus' Marty Williams

In this episode of dojo.live, we welcome Marty Williams, Senior Vice President of Business Development at Chargeback Gurus. This conversation dives into the evolving chargeback landscape—and why hospitality brands need more than just reactive fraud tools to stay ahead. Marty explains how rising guest expectations around flexibility, refunds, and alternative payments are driving increased chargeback risks, and how data-driven prevention strategies can help mitigate losses before they occur. From root-cause analysis to smarter integrations across the guest journey, Marty offers a practical look at how hoteliers and travel operators can better balance frictionless experiences with financial protection. He also shares key trends shaping the next 12–18 months in payments and fraud, and how Chargeback Gurus is helping the industry respond with agility and impact.