HITEC: How Pursuit Collection Uses AI Beyond the Buzz

I'm at HITEC in San Antonio today and tomorrow, and I talked with Stephen Katsirubas, CIO of Pursuit Collection, about AI that's already doing real work for guests and operators. Pursuit has a lot more going on than rooms and room nights. They're dealing with lodging, attractions, retail, boating, gondolas, sky trams, and all the guest questions that come with those experiences. Stephen isn't talking about AI in some vague "future of hospitality" way. He's talking about using it now so guests get faster answers and teams spend less time buried in the same basic questions. One example got my attention: Pursuit cut call volume by more than 30% in one area by helping guests get answers about hours, parking, pet rules, and other basics before they need a person. Thanks to Unifocus. Workforce management redefined. Visit unifocus.com. Want the weekly roundup of news, videos, and what you might've missed from #NoVacancyNews? Text HOTEL to 66866.