HITEC Strategy Guide: How to Prepare, Show Up, and Follow Through

How can tech vendors, hoteliers, and consultants turn industry conferences into real results—before, during, and after the event?In this episode of dojo.live, we’re joined by Ira Vouk, hospitality tech consultant, author, and founder of Hospitality 2.0 Consulting. With HITEC on the horizon, Ira shares practical strategies for turning conferences into real business results—for tech vendors, hoteliers, and consultants alike. From pre-show preparation to post-event follow-through, this conversation covers what it really takes to build traction at industry events. Ira unpacks common missteps (and how to avoid them), offers tips for making the most of the show floor—whether you have a booth or not—and explains how support systems like HTNG, strategic partnerships, and honest conversations can help move innovation from pitch to practice. Whether you’re walking the expo for the first time or refining your approach after years of attending, this episode offers a smart, actionable blueprint for making events like HITEC actually matter.About Ira VoukIra Vouk is the author of top industry publications “Hotel Tech 101” and “Hospitality 2.0”, a hospitality consultant and tech innovator who brings two decades of practical industry experience, predominantly championing the role of revenue management and the use of data and technology to provide hospitality companies with insight to lead their business strategy better.She is also an HTNG/AHLA T100 member, a public speaker and educator on revenue and profit optimization, distribution and hospitality tech and currently teaches Hospitality Technology at Payne School of Hospitality and Tourism Management at SDSU.Ira is also a contributing writer for various hospitality publications and platforms and a guest lecturer at various universities worldwide.Additional ResourcesDive deeper into Ira Vouk’s insights on hospitality technology, revenue strategy, and innovation by viewing her latest publications.