Hitmaker Brian Alexander Morgan on SWV's "Weak", Missing Out on Brandy, & Kanye West Collab

Join the Inner Circle.  Crazy Crew, it’s time to level up. Get closer to the show, unlock exclusive content, and stay connected with us beyond the mic. Tap in below: - Join On YouTube Memberships: https://wesoundcrazy.ffm.to/youtubemembers - Join On Patreon: https://wesoundcrazy.ffm.to/patreon - Subscribe to Email & SMS: https://wesoundcrazy.ffm.to/jointhewesoundcrazy-emailandsms Listen on your favorite podcast service: https://pods.to/wesoundcrazy Stream songs from the episode on our official We Sound Crazy playlists: https://lnkfi.re/8I8Drkfz We Sound Crazy pulls back the curtain for a true architect of pop and R&B, welcoming the legendary songwriter and producer Brian Alexander Morgan to the studio. From his early roots learning the emotional language of music in a Wichita church to shaping the sonic texture of an entire era, Morgan’s vulnerability and innovative genius defined the soundtrack of the 1990s. In a masterclass of music history, he sits down with the crew to trace a brilliant lineage of vocal royalty, revealing how a lifelong passion for sonics and direct-to-consumer artistry keeps him entirely locked into the future of music. Listeners will get an exclusive, behind-the-scenes look at the serendipitous moments that birthed some of the culture's most iconic records. Morgan unpacks the "vocal royalty" chain reaction that shaped his career that began with his childhood admiration for Martha Wash, and unexpectedly bridged into collaborations with Layla Hathaway, Brandy, and ultimately, SWV. He shares the untold history of "Weak," including how member Coco initially hated the song so much she hid in a bathroom, and clears up decades of internet rumors regarding the poetic, metaphorical inspiration behind the timeless masterpiece "Rain." Beyond the 90s nostalgia, Morgan reflects on the evolution of the music industry and discusses his unwavering success in a fragmented market. He lays out his receipts, detailing his contributions to modern hits by artists like Drake, Khalid, and Nas, while showcasing his unique ability to flip classic breakbeats with new tools like Ableton and Splice. Seamlessly blending his rich past with upcoming ventures, including his new project BREW (Bams Rare Exclusive Unreleased) and his work with rising star Nefertiti Avani, Morgan proves why his catalog continues to be sampled, covered, and revered across generations. We Sound Crazy is your backstage pass to all things music and culture. Special thanks to our We Sound Crazy team!  Director: Malachi Fuller Director of Photography: Neither Camera Op: Andrew Meyers, Derek Reed, Malachi Fuller, Neither Gaffer: Tyler Holmes Set Design: Gina Dorsey Producer/A2: Jerel Duren Editor: Hyyer Creative Producer:  Lamont Baldwin, Aaron Walton Show Producer/Sound Mixer: Michael "Roux" Johnson Remixer: Anthony Falcone Assistant: Brittany Guydon Talent Producer: Micha "ML6" Logan Photography: Kirk McClain   PA: Keylon Hall, Jonaye Anderson, Ryan Lee Thank you to all of our listeners and watchers! Special thanks to Brian Alexander Morgan! Subscribe to We Sound Crazy on Spotify, Apple Podcasts, and anywhere you get your favorite podcast. Follow We Sound Crazy on Social Media:  ~ Facebook: https://wesoundcrazy.ffm.to/wscfacebook ~ Instagram: https://wesoundcrazy.ffm.to/wscinstagram ~ Twitter: https://wesoundcrazy.ffm.to/wsctwitter ~ TikTok: https://wesoundcrazy.ffm.to/wsctiktok Subscribe to We Sound Crazy on YouTube: https://wesoundcrazy.ffm.to/wscyoutube-subscribe Visit the official We Sound Crazy website: https://wesoundcrazy.ffm.to/officialwebsite #WeSoundCrazy #BrianAlexanderMorgan Learn more about your ad choices. Visit megaphone.fm/adchoices