Hitting A Digital Grand Slam With Fanatics Betting & Gaming (Episode 12 ft. Nicole Sia)

Welcome back to 21 Minutes With… (this time with algorithms, creativity, and a few hot takes on what it really means to build a brand people actually care about).This week, Brittany and Shea sat down with Nicole Sia, the marketing powerhouse behind brands like DoorDash, Spotify, and Fanatics Betting & Gaming. She’s the face, the voice, and the strategy behind some of the most recognizable social presences on the internet, and she’s here to pull back the curtain on what it takes to make brands win online.From redefining what “going viral” really means to breaking down why social teams are the future CEOs of business, Nicole brings equal parts strategy, humor, and hard-earned wisdom to this conversation.🔥 Inside this episode:- Why your audience, not your stakeholders, should drive your social strategy- The truth about “trend-jacking” (and why it rarely works)- How to build trust with legal and leadership teams so great ideas actually get approved- The improv rule every marketer should follow- The metric that matters most in 2025 (spoiler: it’s not likes or follows)- Why shares are the new love language of social media- How to balance evergreen storytelling with real-time culture- The myth of “the intern behind the account”This episode is for the marketers, creators, and brand builders who know that great social isn’t about chasing trends, it’s about creating connection. It’s smart, funny, and full of insights you’ll want to share.