Hiya Health - No Sugar, No Dyes, No Compromises

In this episode, I sit down with Darren Litt, the founder of Hiya Health, a mission-driven kids' wellness brand that's reimagining what it means to raise healthy children.  Darren shares how a single disappointing Amazon order led him down a path of obsession with better ingredients, smarter packaging, and more meaningful health experiences for kids and families. What started with taste tests from his daughters turned into a national movement to clean up the children's supplement space. What I love most about this conversation is how Darren and his team go beyond just building a better vitamin—they're building moments between parents and kids. From personalized bottles to thoughtful monthly games, Hiya makes health a shared experience.  We also discuss entrepreneurship, scaling with intention, and what it takes to build a profitable, bootstrapped brand that recently sold a majority stake for $260 million, all while staying true to its mission. Here are a few highlights from our conversation: * How a gummy vitamin full of sugar sparked the idea for Hiya Health * Why every Hiya product is obsessively formulated with both kids and parents in mind * The secret to building a best-in-class DTC subscription business with no outside capital * How experiences—like decorating bottles and sending monthly games—deepen brand loyalty * Why authenticity, not gimmicks, is the key to long-term consumer trust Join me, Ramon Vela, as I listen to the episode and discover how Hiya Health is creating healthier habits and happier moments—one chewable at a time. If you're a parent, founder, or just someone who believes in thoughtful innovation, this one's for you. For more on Hiya Health, visit:  https://hiyahealth.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven, eight, and nine-figure brand operators trade insights, solve problems, and shortcut growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.