HMBT #300: The Netflix Effect

Episode 300 of the Alexa Tips Archives - podcast, hosted by Hank Hoffmeier, titled "HMBT #300: The Netflix Effect" was published on January 5, 2026 and runs 38 minutes.

January 5, 2026 ·38m · Alexa Tips Archives -

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Episode Description

For episode 300, I am joined by email marketing legend Dela Quist for a no-holds-barred conversation about the misconceptions surrounding email frequency, deliverability, and value. Dela, known for challenging conventional wisdom, makes a compelling case for why email is a branding tool, not just a sales mechanism, and how marketers often misunderstand frequency and engagement. From comparing the […]

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