HMBT #300: The Netflix Effect

from Alexa Tips Archives - · host Hank Hoffmeier

For episode 300, I am joined by email marketing legend Dela Quist for a no-holds-barred conversation about the misconceptions surrounding email frequency, deliverability, and value. Dela, known for challenging conventional wisdom, makes a compelling case for why email is a branding tool, not just a sales mechanism, and how marketers often misunderstand frequency and engagement. From comparing the […] The post HMBT #300: The Netflix Effect appeared first on .

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This episode is 38 minutes long.

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This episode was published on January 5, 2026.

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