HMBT #301: Your List Needs Therapy

from Alexa Tips Archives - · host Hank Hoffmeier

📬 In this episode, I speak with email deliverability expert Matthew Vernhout of Email Industries to break down what really determines whether your emails reach the inbox—or land in the spam folder. The conversation kicks off with the most critical factor: your data quality. 🧹 If you’re using clean, first-party, permission-based email lists, you’re already ahead. But if […] The post HMBT #301: Your List Needs Therapy appeared first on .

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This episode is 37 minutes long.

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This episode was published on January 20, 2026.

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