Hockey Culture in China and the NHL's Uncertainty in the Country

China’s government is investing into the growth of hockey’s popularity in the country with the 2022 Beijing Olympics right around the corner. However, the stance of National Hockey League (NHL) remains uncertain in the country due to its decision not to let its players participate in the PyeongChang Olympics in 2018. Missing out on another Olympics could negatively affect the NHL’s overall appeal among Asian audiences, especially with the NHL’s recent drive to establish global interest that includes regular calendar for hockey events around the world, including China.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.