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Hoe bouw je als bureau een PR-strategie die wél werkt? - met Melanie Butter (Agency Engines)

EPISODE · Sep 22, 2025 · 35 MIN

Hoe bouw je als bureau een PR-strategie die wél werkt? - met Melanie Butter (Agency Engines)

from Agency Life by Teamleader · host Teamleader

Hoe maak je als bureau strategisch werk van PR, zonder arrogant over te komen? In deze aflevering spreken we met Melanie Butter, medeoprichter van Agency Engines. Ze deelt hoe agencies zichtbaarheid opbouwen, geloofwaardig thought leadership neerzetten en PR structureel in hun werking verankeren. Een aanpak die verder gaat dan het mooie weer maken met awards en af en toe een postje van de CEO.We hebben het over:Waarom PR méér is dan persberichten en awards.De lessen die agencies kunnen leren uit de muziekindustrie.Hoe je PR verankert met een jaarplan en duidelijke woordvoerders.Wat thought leadership waardevol maakt voor vakmedia én klanten.Agency Life wordt met liefde gemaakt door Teamleader. Wij maken ook goede software, vertrouwd door de beste bureaus. Werk jij bij zo'n bureau? Ontdek dan wat Teamleader Orbit allemaal kan.

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Hoe bouw je als bureau een PR-strategie die wél werkt? - met Melanie Butter (Agency Engines)

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