Hoe kan je de volledige impact van je marketing aantonen? (conversie data & attributie)

from De Marketing Formule podcast · host Whello | Full service Marketing

Met Google Analytics 4 zijn er nu nog meer mogelijkheden om de impact van je marketingacties in kaart te brengen. Onze SEA lead Fabian besprak dit thema met gastsprekers Jeffrey Verhoek van Adcalls en Wout Smelt van Relevant Online. Zij bespraken de volgende thema's: Hoe zien jullie de toekomst van conversietracking? Hoe zorg je voor een ‘eerlijke attributieverdeling’? Een ander probleem is dat we steeds meer apparaten gebruiken voor een aankoop. Hoe kijken jullie tegen cross-device tracking aan? Wat zijn jullie tips voor marketeers om hun data inzichtelijk te houden?

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This episode is 30 minutes long.

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This episode was published on December 17, 2020.

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