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Hoe optimaliseer je jouw conversiefunnel? episode artwork

EPISODE · Aug 29, 2022 · 52 MIN

Hoe optimaliseer je jouw conversiefunnel?

from ZIGT op Marketing · host ZIGT

Van bezoekers naar boekers. Zo luidt het credo van onze gast van vandaag: Martin van Kranenburg. Met inmiddels bijna vijfentwintig jaar ervaring in het online conversie-spel en de titel 'Beeckestijn Business School docent van het jaar', is Martin zeker geen onbekende in de online marketing wereld.Als je het brein begrijpt kun je het beïnvloeden. Samen met Martin praten we in deze aflevering daarom over: waarom bedrijven steevast business mislopen doordat ze te weinig (of nog nooit) de website-teksten hebben aangepast. Bedrijven die een website maken waar de directeur zich thuisvoelt, maar niet de klant en hoe je met slechts 1 keer per maand door alleen de teksten op je website aan te passen, je conversies kunnen verdubbelen.Shownotes:Denk Podcast: https://www.denkproducties.nl/podcastDon't make me think van Steve Krug: https://www.amazon.nl/Dont-Make-Me-Think-Usability/dp/0321965515Influence van Robert Cialdini: https://www.amazon.nl/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650/

Episode metadata supplied by the publisher feed · Published Aug 29, 2022

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Hoe optimaliseer je jouw conversiefunnel?

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