Hoe product placement zich ongezien in je hoofd nestelt. "Het effect is moeilijk te meten maar is er wel"

from De Insider · host Nieuwsblad

Reclame zit steeds vaker gewoon in een programma, en minder in de reclameblokken. Product placement heet dat dan. Het mag bijna overal maar moet zich wel aan een aantal regels houden. “Een gewone reclamespot kan 10 keer zoveel kosten en wordt vaak doorgespoeld.”See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Jan 14, 2025

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Hoe product placement zich ongezien in je hoofd nestelt. "Het effect is moeilijk te meten maar is er wel"

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