Hold My Buffalo: Samsung's Aussie Adventure Gone Wrong

Joining the conversation today is Richard Noble, Head of European Public Relations at Audible. With years of experience managing brand reputation and navigating high-pressure PR situations, Richard understands how quickly things can go wrong when communication within a company breaks down. Today, he shares a story that highlights just how chaotic things can get, complete with a touch of Australian absurdity.A hilarious and cautionary tale about a PR disaster at Samsung Australia when two water buffaloes escaped during an unauthorised photoshoot in Sydney. The local PR team only discovered their company's activities when a journalist called asking about the animals that were now charging through Newtown's busy streets. • Samsung's global team arranged a photoshoot with water buffaloes in Sydney without informing the Australian office • The PR representative learned about the incident from a journalist while watching helicopter footage of the escape on live TV • The crew members reportedly fled the scene in a golf buggy • Fire brigade eventually cornered the buffaloes in someone's backyard • Despite the chaos, no one was hurt in the incidentSend us Fan MailIs your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈Subscribe to our newsletter👉 Subscribe to our newsletter here. 👈 Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show: TikTok, YouTube Instagram