Hold My Buffalo: Samsung's Aussie Adventure Gone Wrong

Joining the conversation today is Richard Noble, Head of European Public Relations at Audible. With years of experience managing brand reputation and navigating high-pressure PR situations, Richard understands how quickly things can go wrong when communication within a company breaks down. Today, he shares a story that highlights just how chaotic things can get, complete with a touch of Australian absurdity.A hilarious and cautionary tale about a PR disaster at Samsung Australia when two water buffaloes escaped during an unauthorised photoshoot in Sydney. The local PR team only discovered their company's activities when a journalist called asking about the animals that were now charging through Newtown's busy streets. • Samsung's global team arranged a photoshoot with water buffaloes in Sydney without informing the Australian office • The PR representative learned about the incident from a journalist while watching helicopter footage of the escape on live TV • The crew members reportedly fled the scene in a golf buggy • Fire brigade eventually cornered the buffaloes in someone's backyard • Despite the chaos, no one was hurt in the incidentSend us Fan MailStruggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show.Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show:TikTok, YouTube