Holding strong in the face of a challenging deal

When representing a certain brand or product, salespeople need to be aware of the perceived value of what it is they are selling. In this episode of Killer Media Sales, Alex Whitlock & Russel Stephenson dive into the dynamics of price, value and the overarching themes related to connecting organisations with audiences. They explore the capabilities that salespeople have to move beyond the mindset of "just selling ads", the insights that can be gained by having a detailed look across the media ecosystem, as well as how you can have a real sense of scope when you are analysing the current market. Tune in now to hear all of this and much, much more in this episode of Killer Media Sales!