Holger Loor Weaponizes Military-Grade Attention to Detail & Resilience as Owner of Ultra Clean in Fargo, ND

Conrad Fargo sits down with Holger Loor, owner of Ultra Cleaning Services, for a conversation that goes far beyond mops, crews, and commercial accounts. Holger shares what it took to leave Ecuador, adapt to life in Fargo, learn English, survive the weather, and build a company while raising a family and leading a multilingual team. What starts as a story about cleaning quickly opens into something deeper: immigration, resilience, military structure, cultural translation, and the discipline required to create something of your own.Holger talks about his upbringing in Ecuador, where military service carried prestige and identity, and how that warrior mindset followed him to the United States. He explains his path through the North Dakota Army National Guard, law enforcement, and corrections, and how military attention to detail eventually became the foundation for his business. Ultra Cleaning Services now handles residential, commercial, move-in, move-out, post-construction, and even lake country properties near Detroit Lakes and Pelican Rapids, all while Holger manages a growing crew and still gets his own hands dirty.The episode also explores the human side of leadership. Holger describes his Sunday team meetings, the culture he has built between Spanish and English speakers, and why he sees cleaning not as janitorial work, but as transforming spaces and protecting families. Along the way, he shares funny and revealing stories about learning English, misunderstanding American idioms, and trying to find his footing in a new country.