Holiday Email Marketing Tips & Prep

Joining us to discuss Pre and Post BFCM Email Marketing Strategies is Chase Diamond, an experienced email marketer who has sent over one billion emails resulting in $75 million in email attributable revenue.

We learn:

• Dialing in messaging for 2021
• Improving deliverability (to offset lowered open rates)
• Why testing your offers is your biggest opportunity
• The optional Klaviyo snippets you probably forgot to install

Our guest today is Chase is currently a Partner at Structured — a top ecommerce marketing agency, where he runs the email team. A few of our previous and current clients include: Orgain, The Chive, Original Grain, and Crossnet.

Show Links

• chasedimond.com
• The Ultimate BFCM Email Marketing Playbook by Chase Dimond - Use code KURT for 30% off.
• Klaviyo Docs: How to Create an "Added to Cart" Event for Shopify
• The Very Good Bra
• @ecomchasedimond

Sponsors

• Free 30-day trial of Zipify OCU - (To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
• Try Bold Product Upsell, free trial
• Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout
• Improve your shop’s search engine ranking with Venntov SEO Meta Manager

Never miss an episode

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

Help the show

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

What's Kurt up to?

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.