Holiday Marketing - If it's not all about the sales and deals this season, what is it about?

Holiday marketing is normally about sales, discounts, and promos but the times we're living in are anything but normal. If marketing isn't about deals this year, what is it about? How should retailers look at marketing their businesses when inventory is scarce and shoppers are plentiful? Could holiday time be a prep time for spring? Inventory has been super scarce but we're hearing more and more that, at least in some categories, levels are starting to build.We invited Jenna Poppenhagen, a Marketing Account Coordinator from the SmartEtailing Marketing Agency to join us and talk about what she's working on with her clients to ensure they get their share of all of this pandemic-related activity. That's what's Up Next!We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist and a link to this episode.If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].#bikeshopwebsites #bikeshopmarketingBe sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected] Us on LinkedInMark Still, Senior Business DevelopmentDavid Martinez, Key Accounts AdvisorWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].