EPISODE · Jan 28, 2022 · 1H 3M
Holistische Customer Journeys
from marketerTALK · host marketing-BÖRSE
Noch immer stehen Silodenken, zu viele Touchpoints und eine fragmentierte Medienlandschaft einer holistischen Customer Journey im Weg. Der Aufbau von frühen First-Party-Daten kann dabei Abhilfe schaffen.
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Holistische Customer Journeys
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