Holly, Jolly, Dollar-Generating Brands

Welcome to 2019 and this VERY special Holiday Edition of our Marketing Insights Podcast Series entitled The Anatomy for Holly, Jolly, Dollar-Generating Brands by Shanita Akintonde.  Marketers are often the face behind, beside and sometimes in front of brands hoping to catch the fevered frenzy of the holiday shopping season.  Of course, planning for this important season happens well in advance!  What strategies are important for marketers to consider in order to increase the odds of a holly, jolly, dollar-generating brand? Listen in for some high level insights of the art and science behind holiday marketing campaign planning.