Holly’s Story: What Nobody in Business Says Out Loud About Copycats

Holly Silenzi built Beyond the Bomb from scratch during COVID lockdown — a one-woman handmade bath bomb business out of Hamilton that became the original toy surprise bath bomb shop. Five years in, she’s one of the most respected makers in the city.Today she’s talking about something almost nobody in small business says out loud: copycats.What actually happens when someone takes what you’ve built — your products, your photos, your ideas, even your bio? Holly and Cassidy have both been through it. In this episode they get into the moment you first see it, the emotional hit that nobody warns you about, where inspiration ends and copying begins, what to do on social media (and what not to do), how to stay grounded and keep creating when you know someone is watching, and how you protect your business without losing yourself.Plus: Holly’s take on donation requests, building brand trust, and why focusing on your customer — not your competition — is the only strategy that actually works long term.Holly’s business: beyondthebombbath.ca | @beyondthebombbathThe Loew Down: theloewdown.ca | @theloewdown.co