EPISODE · Feb 14, 2024 · 39 MIN
Holy Smoke!
from Heritage Mezcal · host John McEvoy, Chava Periban, Roy Sierra
Agave spirits have been around for at least a few hundred years and within that time they've traveled, they've evolved, they've been prosecuted by the authorities, they've been neglected by modernity and finally, just around 25 years ago, they started to win the hearts of the spirits and cocktail nerds. Now mezcal is a global phenomena, but to be absolutely honest, that is rather surprising. So I've been tracking some of the people that arrived at this scene right when things were starting to change. In this episode I was lucky enough to have John McEvoy as an invitee. He was there when nobody could explain what mezcal was at gringo bars, when bottles had hotmail emails stamped on their sides, and even decided to invest in the category when it was unlikely for mezcal to secure any growth. Without further adieu please welcome John, better known as Mezcal PhD.
What this episode covers
Agave spirits have been around for at least a few hundred years and within that time they've traveled, they've evolved, they've been prosecuted by the authorities, they've been neglected by modernity and finally, just around 25 years ago, they started to win the hearts of the spirits and cocktail nerds. Now mezcal is a global phenomena, but to be absolutely honest, that is rather surprising. So I've been tracking some of the people that arrived at this scene right when things were starting to change. In this episode I was lucky enough to have John McEvoy as an invitee. He was there when nobody could explain what mezcal was at gringo bars, when bottles had hotmail emails stamped on their sides, and even decided to invest in the category when it was unlikely for mezcal to secure any growth. Without further adieu please welcome John, better known as Mezcal PhD.
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Holy Smoke!
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