Home business to $10 million company with Helen Smith of Roo & You

When Helen Smith started her business in 2017, she was hand making silicone teething products in her home Fast forward five years and she now has a $10 million company selling foam play furniture across North America. From showing up on social media and building community to warehousing and operations, Helen and I talk about what it took to get her business to where it is today. Here's what we talk about: - Why she shifted from teething products to play furniture - How they used Facebook groups to drive organic traffic to their online store - The importance of building trust and community with your customers - Why they shifted from a pre-order model to a drop model and the benefits of not holding inventory - Why she took a deal on Dragon's Den and what happened after the show - The importance of asking questions in business and learning from others Connect with Roo & You and Helen: https://rooandyou.ca https://www.facebook.com/groups/rooandyou https://www.linkedin.com/in/helen-smith-rooandyou/ https://www.instagram.com/helensmith.__/ Connect with Nicole: https://www.linkedin.com/in/msnicolehaney/ https://www.nicolehaney.com/ https://www.instagram.com/itsnicolehaney/