Home Care Packaging Design in Japan

The home care market in Japan caters to its aging population by recognizing not only that these consumers have the most money to spend on products, but they are also increasingly physically restricted. For instance, Kao Corporation released the Attack Sheet in 1999, a laundry detergent in a sheet format, which is a lighter alternative than a heavy container. Kao has recently released a highly concentrated detergent, which is easier for older consumers to purchase and move.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.