Home Page 101: Why Yours Isn’t Working (And What to Fix First)

When was the last time you looked at your homepage like a total stranger? Not as the business owner who built it late at night with caffeine and Canva, but as someone clicking your link for the very first time.In this episode, we’re breaking down Home Page 101. We talk about the actual job of your homepage, the biggest mistakes small business owners make, and what matters most right now if you’re building with a real-world budget.We cover:The one job your homepage needs to doWhat a homepage is (and definitely is not)The non-negotiables every great homepage needsWhat you can stop stressing aboutBest practices for 2026 and beyond👉 Sign up for the Big Bad Marketing newsletter at https://www.bigbadmarketing.com/newsletter