Homegrown and Heartfelt: The Budgy Smuggler Story | #136

In this episode of Add To Cart, we are joined by Brenden Hartmann, General Manager at Budgy Smuggler swimwear.  Who needs a great swathe of material billowing around your legs when a carefully positioned, streamlining triangle of lycra will do?!  The brand started out as a bit of a laugh in an Aussie backyard when some mates decided to write ‘Budgy Smuggler’ on the back of some speedo-style swimmers.  Growing from selling 1,000 pairs of smugglers a year to over 100,000 pairs internationally, Budgy Smuggler now has a kids and women’s range. In this chat, we discuss why it’s no brainer for Budgy Smuggler to keep the manufacturing process right here at home, why they regularly perform the ‘funny uncle’ test when assessing custom orders and why responding to customer suggestions will always be part of their business...unless that customer suggests producing board shorts...bloody oath! What are you thinking? Never!Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/privacy for more information.Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community