Homepage v. Landing Page - Which one is good for Google Ads? (EP83)

 I've been noticing more and more of you experimenting with Google ads, which is exciting and a question keeps coming up. Should you send that traffic to your homepage or create a dedicated landing page? It's a great question because it affects your ad spend and your return. So let's talk about it.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/🧰 I love me a good digital marketing tool. This week’s recommended tool is ClickUp. For projects and tasks, I have used this in the past for my own business and for clients. I love their support. I don't think there's anything it doesn't do. The bit I like the most about it was the ability to email right from inside a task. I haven't used it for awhile but of course like to recommend it because everyone has varied tool preferences. It's worth a test run.Peek inside my toolbox for all my tools.🎧 This week’s recommended podcast episode is AI Manipulating Your Mental Health on the Jordan Harbinger Show. This is a disturbing albeit educational episode. My jaw kept dropping.Visit ⁠Episodes I Like Playlist⁠ for other recommended episodes I've enjoyed.🗞️ Like newsletters? Digital Marketing TakeawayAbout This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.