HomeServices Joins BLX to Modernize Listings

HomeServices of America is shaking up real estate tech by partnering with the new Broker Listing Exchange, BLX — but don’t panic, MLSs aren’t going away. CEO Chris Kelly insists this is about modernizing how listings are handled, giving brokers more control over their data in today’s fragmented market. With MLSs expanding and brokerages craving autonomy, HomeServices is betting early action beats waiting for disruption. Industry insiders applaud the move as “the only responsible thing,” especially after past tech clashes. BLX, launched this month with HomeServices and Keller Williams, lets brokers manage listings internally before pushing them out — all while keeping MLS ties intact. It’s not a break, but a bridge to a smarter, more collaborative future. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/2f0b4d9311143949