Homewares in Eastern Europe

The homewares market performed well in Eastern Europe in 2012, with stove top cookware taking the top spot in category sales. In homewares retailing, IKEA showed strong growth as a result of diversified product lines at affordable prices. Counterfeit items, created to look like popular brands, pose a threat; however, homewares will continue modest growth and reach pre-crisis levels by 2016-2017.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.