Honest Wolf founder Sophie Hurley

from Slow It Down · host The Hits

Sophie Hurley is a dear old friend of mine, ever since we went to primary school together. But more importantly, she's the founder of the luxury wool brand Honest Wolf.  After going to a friend's wedding together last weekend I decided to get Soph back on the podcast to chat about her experience moving from the big city to rural NZ, how much Honest Wolf has grown in the past few years, and of course reminisce over the good old days.   I'd love to hear how you feel about this episode, and the podcast as a whole. You can find me on Instagram @PJDeeJaySee omnystudio.com/listener for privacy information.

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This episode was published on February 28, 2026.

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