Honeylove’s Betsie Larkin & Igor Lebovic: Building a $200M Company Together

from OPERATORS · host Sean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer

What does it take for a married couple to build a $200 million brand together? Betsie Larkin (Founder & CEO, Honeylove) and Igor Lebovic (Co-CEO, Honeylove) sit down with Matt Bertulli (CEO, Pela Case & Lomi) and Jason Panzer (President, HexClad). The conversation traces an accidental idea, the crowdfunding math, and the founder instincts that shaped every expansion. Kickstarter only entered the DTC playbook after Betsie proved product market fit on tour. The brand’s sculpting body shapers and tummy control styles kept expanding the line. Betsie explains why a Kardashian-backed competitor helped the category instead of hurting it. Matt and Jason press on the mechanics of running a business with your spouse. Powered By Shoplift https://shoplift.ai/operators Shiphero https://9ops.co/shiphero-titans SARAL ⁠https://www.getsaral.com/special-guided-walkthrough-for-operators⁠ AppLovin https://applovin.com/9operators⁠ https://www.9operators.com/paid-growth

Episode metadata supplied by the publisher feed · Published Sep 10, 2026

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Honeylove’s Betsie Larkin & Igor Lebovic: Building a $200M Company Together

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