HONOR SA CEO Fred Zhou discusses HONOR’s new corporate strategy, Project Alpha Plan

In this What’s Next interview, Zhou unpacks the incredible growth HONOR has experienced in South Africa. He then reveals HONOR’s Project Alpha Plan, which is the company’s new corporate strategy that will transform HONOR from a smartphone manufacturer to a leading AI device ecosystem company. Zhou unpacks the three steps that this plan entails and discusses how they encourage collaboration between global technology giants for the good of technology users. He explains that HONOR believes we are at the intersection between the digital and the AI ages, and that this necessitates a new mindset. Zhou then talks about HONOR’s new Magic7 Pro smartphone, which features a cutting-edge AI photography engine. He unpacks the HONOR Magic7 Pro’s deepfake identification technology, which helps users protect themselves against malicious parties who leverage deepfake technology. Zhou concludes the interview by discussing HONOR’s sponsorship of Bafana Bafana.