Hooked in 90 Seconds: The Micro Drama Boom

What if binge-watching your favorite show took less time than making a cup of coffee? Welcome to micro dramas: Bite-sized, 90-second stories turning our scrolling habits into a global entertainment phenomenon. Born in China as duanju, this $7-billion industry blends romance, revenge, and slick and yet inexpensive production to redefine how stories are told, sold, and streamed. Host Dia Rekhi speaks to Wenwen Han, founder of the Short Drama Alliance, who takes us inside China’s micro drama factory, where 100 new shows drop every day. ET’s Rajesh Naidu decodes India’s fast-rising market powered by homegrown apps like Cuckoo TV and Flick TV.  Is this the future of storytelling or just another digital fad? Tune In.You can follow Dia Rekhi on social media: Linkedin & Twitter Listen to Corner Office Conversation our new show:: Corner Office Conversation with Pawan Goenka, Chairman, IN-SPACe, Corner Office Conversation with The New Leaders of Indian Pharma and much more. Check out other interesting episodes from the host like: Why Is India Still Buying Russian Oil?, How AI is Rewriting Cinema Part 2, Trump vs Harvard: India Impact, Of Dragons and Elephants: Modi–Xi in Focus and much more. Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Youtube. CREDITS: DramaBox - Stream Drama Shorts, Story TVSee omnystudio.com/listener for privacy information.