Hooked on Montrose – with Ed LeViness of Ed’s Fly Shop

In this episode, we sit down with Ed LeViness, the man behind Ed’s Fly Shop on Main Street—acornerstone of Montrose’s outdoor culture. Ed makes the case that Montrose, Colorado, justmight be the best fly fishing destination in the entire United States, and he’s got the rivers,seasons, and stories to back it up.But before Ed was outfitting locals and travelers alike with rods, reels, and river wisdom, he liveda whole other life. We talk about his journey to Montrose, the leap of faith it took to open a flyshop, and how building a business around his passion has shaped his view of community,conservation, and the quiet art of fly fishing.Whether you’re an experienced angler or someone who’s never stepped into a pair of waders,this is a conversation about following the current—and finding home on the river.