Hooked: The 4-step cycle that makes products irresistible (Nir Eyal)

Why do some apps and products become an ingrained part of our daily lives, while others are quickly forgotten? The secret isn't just great marketing; it's about building habits.In today's 5-minute briefing on Nir Eyal's groundbreaking book, "Hooked," we explore the Hook Model—a four-step cycle that influential companies use to create habit-forming products.Discover the first critical step: understanding the internal triggers that drive user behavior.Become a supporter of this podcast: https://www.spreaker.com/podcast/momentum-your-daily-edge-in-leadership--6706012/support.Enjoyed this 5-minute briefing?The full, 20-minute deep dive on this book is waiting for you in our premium feed.Unlock the masterclass to get every key lesson, framework, and actionable insight.🚀 Subscribe to Momentum Premium here!