HOONIGAN: Building a Lifestyle Brand

According to Wikipedia, Hoonigan Industries is "an apparel brand for auto enthusiasts." According to its 20 million fans, it's an car culture movement. Either way, they're on Shopify Plus, and have an incredible story to share starting back in the 2000's when co-owner and rally driver Ken Block appeared on BBC show Top Gear and filmed the hit YouTube video "Gymkhana 2", making the most viral video of 2009. You'll learn: The origin story of Hoonigan, Gymkhana, and Ken Block. The authentic content that got them to an audience of 20million people and three daytime Emmy nominations What's changed in social media and the one thing that will separate you Ron Zaras is a man who has somehow snuck his way into the ranks of automotive media. Starting life as an automotive journalist (read: intern) directly out of college working for 0-60 magazine, he learned that he could sustain a living telling automotive stories - and has been attempting to do so ever since. After an 8 year stint working directly for Ken Block under the Hoonigan Racing Division banner, he moved over to the Hoonigan Industries home base in Long Beach, California to help evolve their marketing in both media and apparel segments. Tune in for more details! Show Links HOONIGAN - RZARAS2042 for 20% off at Hoonigan.com! GYMKHANA TWO Garage Garage: Racecar Bed Scumbag Labs: Steer Left, Turn RIGHT?? Opposite Steering Jeep Melts Our Brains! Instagram: @roncar Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Try Bold Product Upsell free for 90 days Save 20% on Turbo, a blazing fast Shopify theme Improve your shop’s search engine ranking with Venntov SEO Meta Manager Outsource your Shopify customer service with Simplr