Hoover: The worst sales promotion, ever

27 years ago, Hoover offered two free flights with any £100 purchase. Today, it’s possibly the worst sales promotion of all time.In 1992, the UK branch of the vacuum manufacturer, Hoover, offered a sweet promotion: If a customer bought any product worth £100, he’d get two free round-trip flights to the United States!For the 84-year-old electronics brand, it was meant to be an eye-catching way to boost dwindling sales, escape the gloom of a recession, and shrug off increased competition.Instead, it led to the destruction of the company — a precipitous downfall that saw multimillion-dollar losses and customer revolts.David Cox Butchers is, literally, the best butchers in Glasgow (Scottish Business Awards 2021). Their online shop is open and they deliver nationwide.Support Wrong Term Memory on PatreonAn original production from GlasgowerProduced by Jack Shaw and Colin McMillanOur executive producers are Mark Brown, Robert McMillan, Stewart Glass, Andy Sladen and Lee Ruthven Hosted on Acast. See acast.com/privacy for more information.