Horizontal scaling: tips from $100M in UA spend

Imaging spending $100M for user acquisition. Or managing $3M a week.Daunting?In this episode of Growth Masterminds, we chat with Vytis Bareika , founder and CEO of Defined Chase. Vytis shares his journey of managing over a hundred million dollars in ad spend, scaling projects across web, mobile, and web3, and helping mobile games achieve over a billion downloads. We chat about various aspects of horizontal scaling, including adding new channels and partners, effective ad spend management, and the significance of brand awareness. Vita also shares insights on using web to app funnels, leveraging AI in marketing, and the role of creative strategies in today's advertising landscape. Tune in to learn the best practices for scaling your digital marketing efforts and ensuring long-term success.00:00 Introduction to Growth Masterminds00:34 The Journey to Managing Massive Ad Budgets02:10 Understanding Horizontal Scaling04:40 Strategies for Adding New Partners07:22 Creative Strategies for Different Channels09:37 Analyzing User Engagement and Creative Performance12:09 Hidden Gems in Apple Search12:38 Singular's Quarterly Trends Report13:16 The Importance of Brand Awareness16:14 Re-engagement Strategies17:33 Web to App Marketing23:24 Future Trends in UA Performance Marketing24:34 Conclusion and Final Thoughts