EPISODE · Nov 1, 2024 · 4 MIN
"Horror Movie Marketing and Apple AI Updates: A Dive into Modern Advertising & Tech Landscape"
from AI in Marketing · host Stan Berteloot
Discussing the increasingly prevalent role of AI in marketing fields, brands spotlight intriguing tactics. Targeting younger audiences fond of horror, advertisers are innovating their strategies in theaters, like the Neon studio's billboard for the horror film Longlegs that led to record-breaking revenue. Meanwhile, Apple plans to incorporate ChatGPT into its services, leveraging new AI-enhanced features and an advanced neural processing M4 chip. Yet on the other side, researches hint at AI, notably Large Language Models, potentially impairing long-term human creativity, while sparking public debate over ethical questions surrounding the use of AI in personal communication. https://www.marketingbrew.com/stories/2024/10/10/advertisers-are-targeting-horror-loving-younger-audiences-in-theaters https://www.wired.com/story/elon-musk-citizenship-revoked-denaturalized/ https://www.pymnts.com/apple/2024/apple-plans-december-chatgpt-integration/ https://ai-magazine.com/research-investigates-llms-effects-on-human-creativity/ ```
What this episode covers
Discussing the increasingly prevalent role of AI in marketing fields, brands spotlight intriguing tactics. Targeting younger audiences fond of horror, advertisers are innovating their strategies in theaters, like the Neon studio's billboard for the horror film Longlegs that led to record-breaking revenue. Meanwhile, Apple plans to incorporate ChatGPT into its services, leveraging new AI-enhanced features and an advanced neural processing M4 chip. Yet on the other side, researches hint at AI, notably Large Language Models, potentially impairing long-term human creativity, while sparking public debate over ethical questions surrounding the use of AI in personal communication. https://www.marketingbrew.com/stories/2024/10/10/advertisers-are-targeting-horror-loving-younger-audiences-in-theaters https://www.wired.com/story/elon-musk-citizenship-revoked-denaturalized/ https://www.pymnts.com/apple/2024/apple-plans-december-chatgpt-integration/ https://ai-magazine.com/research-investigates-llms-effects-on-human-creativity/ ```
NOW PLAYING
"Horror Movie Marketing and Apple AI Updates: A Dive into Modern Advertising & Tech Landscape"
No transcript for this episode yet
Similar Episodes
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m
Nov 12, 2025 ·35m
Oct 17, 2025 ·40m