Horse Market Report: Steve Friskup's Front-Row Seat to Roping's Bull Market

Team roping's horse market continues to rise with growth of the rope horse futurity and stallion incentive business. The Riata Buckle, Royal Crown and the American Rope Horse Futurity Association have joined the Ariat World Series of Team Roping and the USTRC in driving the industry forward, and perhaps nobody has had a better view of these market trends than Steve Friskup, principal at Clovis Horse Sales. In Part 1 of our Horse Market Report, Friskup details the effects of the futurity and stallion incentive business on the rope horse industry, with a nuanced view of the market forces at work. This episode is presented by Professional's Choice: From the creators of the original sports medicine boot, Professional’s Choice has released a revolution in leg protection, the 2XCool Sports Medicine Boot. Designed around Cooling, Comfort, and Durability, Professional’s Choice has introduced a light weight, ultra-breathable and completely neoprene-free boot. The 2XCool Sports Medicine boot is lined with a technology advanced fabric from Brrr that combines cooling minerals, active wicking, and rapid drying to create the “Triple Chill Effect” that instantly and continuously draws away heat and moisture. Professional’s Choice 2XCool Sports Medicine Boots will keep your horses legs cool, dry, and protected.