Horse Racing In The Metaverse – AB InBev and Virtually Human Studios (Zed.Run)

Lindsey McInerney, the Global Head of Technology & Innovation at Anheuser Busch InBev and Roman Tirone, the Global Head of Partnerships at Virtually Human Studios discuss their first-to-market collaboration on Zed.Run - a virtual horse racing platform which is the talk of the crypto world where steeds are fetching 6 figure sums. The partnership brings the iconic Stella brand front and center in the virtual economy and places them atop of the NFT mania. It’s a masterclass in embracing what’s next now and combines the best of crypto, NFTs, esports, streaming and brand sponsorship.