Hospital Shutdowns on the Horizon for Healthcare Marketers

TakeawaysHospitals are once again dealing with testing problems, and some consumers have to wait between 10-14 days for results.The mask dilemma.Masks are essential to lowering the threat of this virus.Right now, the dynamic around wearing a mask is polarizing. If you wear one, you are labeled a sheep, and if you don’t, you are a heartless monster. Unfortunately, we are seeing these two sides separate even further due to the contradicting reports the public has been told about masks.The good news is that more and more people are coming around, and hopefully, soon, the general public would be willing to wear a mask.What do we do when we have to shut back down elective surgeries again?Even if you are not experiencing problems, you need to start planning for it now.There should be an agreed-upon plan before we find ourselves in this situation.If we can stay open, how do we take the necessary steps to keep it safe and ensure the public it’s safe to receive care within our hospitals.Keep the public informed. If you need to shut down, you need to be forthcoming about it.It’s important to clearly communicate the why behind hospitals shutting down elective procedures again.