Hospitality Marketing Show 336

Influencers, but with the tools to make it work Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #336 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time.. SO let's get started; 00:01 — Our tools for review this week are; https://socialblade.com/ -- Research tool to discover more info about a known influencerhttps://insense.pro/en/ -- Influencer discovery tool more a-tuned to retail (product review and demo) but you can find hospitality / Travel on it as wellhttps://trend.io/ -- Research listening tool to see what topics and who are discussing them primarily on Twitter.https://influencify.co/ -- Strong discovery tool and engagement payment platform mostly for used for retail but has a geo filter coming online -- $https://shoutcart.com/-- Discovery tool and engagement platform, low cost based on volume of use --$$https://buzzguru.com/ -- Free to $$ discovery tool to find influencers and for validationhttps://aspire.io/ -- helps create your own content identity to have influencers use it. good for agencies has a dashboard for performance metrics -- $$https://www.upfluence.com/ -- Features towards the blogging platforms huge DB / two tools tow platforms of use $$$/$$$$ ($900'ish / $1,750 'ish) - monthlyhttps://klear.com/ -- All tools to discover engage and create content starts at free and then $https://www.socialbakers.com/ -- Great target persona tool used to identify your best influencers two levels $$$ /$$$$ ($200 / ++) monthlyhttps://webfluential.com/ -- Makes the influencer run the engagement / starts at free for agencies and then goes to payment (based on use)-- $https://www.traackr.com/ -- All in one service of research dialog creation campaign management and analytics -- $$$$https://grin.co -- All in one service of research dialog creation campaign management and analytics -- $$$$ Top 3 Challenges of Content Marketing 1 ) Quality, steady lead generation 54% 2) Increased web traffic 52% 3) Content that resonates with a target audience 45% Influencer DiscoveryInfluencer VettingCampaign ManagementProgram ManagementMarket Benchmarking 00:06— Our Technique this week is;"Influencers, but with the tools to make it work"  00:21 — News and Show Review Topic -- "Get in line or make a new one: making leadership decisions in 2022" Initial decisions Second decisions Final decisions News -- https://digiday.com/marketing/how-small-businesses-are-using-tiktok-to-build-brand-awareness-and-boost-sales/ Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 39 and counting to be exact. We’re even on Amazon's Alexa, Google Assistant and Siri, Just ask to play “ The Hospitality Marketing Podcast" No matter which one you may use, if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 39 platforms as well. For an archive of all previous podcasts, you can go tohospitalitydigitalmarketing.com/podcastsand don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called "this week in hospitality marketing The live show". simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!