Hospitality Waste Innovation: Scaling a Sustainable Supply Solution with Gregory Hegger

In this episode of The Growth Class, host Phil Masiello interviews Gregory Hegger, co-founder of Fox Fold. They explore how a simple observation inside hotel rooms—partially used toilet paper and tissue products being discarded—turned into a scalable B2B opportunity within a traditionally overlooked industry. Gregory shares how identifying inefficiencies at scale can unlock meaningful cost savings and sustainability improvements, and why some of the best business ideas come from problems hiding in plain sight. The conversation also dives into the realities of building a physical product company from scratch, navigating complex distribution systems in the hospitality sector, and the importance of persistence when entering fragmented markets with multiple decision-makers. Fox Fold website: https://foxfold.comThere are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.They’re just regurgitating what they read in someone else’s book.That’s not me. I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.And now, my team and I help brands do it every single day — across eCommerce, retail, and digital. We don’t just advise — we execute. We write the playbook.So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.This show is real strategies, real tactics, and real talk.https://www.facebook.com/philmasiellohttps://www.instagram.com/philmasiello/https://www.tiktok.com/@philmasiellohttps://www.linkedin.com/in/phil-masiello/https://www.youtube.com/@philmasiello#StartupGrowth #EcommerceTips #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth