Hot Copy & Shower Thoughts: Business Truths You Need to Hear with Emelie Sanders, Queso-Fueled Copy Genius

Episode 81: "Say the damn thing!"- Emelie SandersIn this episode of Return, Caitlan Siegenthaler is joined by Emilie Sanders. Emelie is the wip-smart, queso-loving copy strategist behind Pass the Queso. From flipping thrifted clothes to flipping the script on how we write and sell, Emilie brings the kind of wisdom we all wish everyone had on the internet.They get into everything from motherhood and marketing to why clarity beats cleverness—and how the best copy doesn’t try to sound smart, it just sounds like you. If your messaging feels a little “meh,” your brand voice is on mute, or you’ve got 27 abandoned email drafts in your notes app… this episode will hit. Plus, you might lol so hard your cat will wonder what is really going on in your headphones.Book your discounted Human Design reading with Caitlan here. [First come, first served and capped at 3 people so don't sleep.]What You'll Learn in This Episode:Why clarity in messaging beats clevernessHow to use humor in your copy without losing your edgeThe underrated power of iteration (and what it really looks like)Why building a brand you like matters more than “the algorithm”How Emily uses productized newsletters to grow her list (and income)What to prioritize as a mom, entrepreneur, and human with limited hoursKey Takeaways:Iteration is the heartbeat of a growing business“Say the damn thing”—authenticity always winsYou don’t need to be everywhere; you need to be clearBranding is an inside jobLet your messaging evolve as you evolveChapters: 00:00 – Introduction to Emily Sanders and Her Journey 02:52 – From Reselling to Copywriting: The Evolution 05:59 – The Importance of Iteration in Business 08:58 – Finding Your Unique Voice in Copywriting 11:49 – The Power of Humor in Marketing 14:43 – Building a Brand: Pass the Queso 17:47 – Copywriting Tips for Beginners 20:44 – The Role of Community in Business 23:32 – Final Thoughts and Key Takeaways 26:48 – The Power of Direct Communication 30:51 – Crafting Compelling Emails 36:08 – The Art of Productized Newsletters 40:53 – Balancing Motherhood and Entrepreneurship 46:47 – Returning to Yourself: Self-Care and IdentityLinks & Resources:Work with Emelie: passthequeso.comGrab Caitlan’s free Human Design & IFS mini-course: caitlansiegenthaler.com/resourcesThe Return Podcast is edited by Mike SimsSupport the showProduced by Caitlan SiegenthalerCover Art by Kiara OparaIf you enjoyed this episode, share it with a friend, post it to your Instagram stories, and tag me. And if you really loved it, the best thank-you is a written review on Apple Podcasts or a comment on Spotify. That is a beautiful energetic exchange for Caitlan creating the show.