Hot or Hype Ep7: AI & Ecommerce. Is GEO the New SEO Gold...

What this episode covers

In this episode of Hot or Hype, Expert AI pioneers: Andrew, Olivia, and Victoria Thomson discuss the impact of AI on marketing, particularly from the perspective of a CMO. They explore AI's dual role as a productivity tool and a new marketing channel, the potential of Generative Engine Optimization (GEO) as the next SEO gold rush, and the future of e-commerce in an AI-driven landscape. The conversation emphasizes the importance of authenticity in marketing and the division between brands that embrace AI and those that do not. Connect with Victoria on Linkedin: https://www.linkedin.com/in/victoriajudgethomson/Join Hosts Olivia Storelli, Andrew Stevens and Guests weekly reviewing trending technology in the Enterprise.

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Frequently Asked Questions

How long is this episode of Hot or Hype?

This episode is 13 minutes long.

When was this Hot or Hype episode published?

This episode was published on August 11, 2025.

What is this episode about?

In this episode of Hot or Hype, Expert AI pioneers: Andrew, Olivia, and Victoria Thomson discuss the impact of AI on marketing, particularly from the perspective of a CMO. They explore AI's dual role as a productivity tool and a new marketing...

Can I download this Hot or Hype episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.