Hot Seat 5 - The Marketing Huddle with Mike Saunders

Mike Saunders holds an MBA in Marketing and serves the small and medium-sized business market. In addition to coaching and consulting clients in his firm Marketing Huddle LLC, he teaches Marketing as an Adjunct Marketing Professor at 3 Universities. Mike specializes in providing highly targeted, optimized campaigns for his clients. As an Authority Positioning Strategist, Mike assesses your corporate vision and install a unified-strategic online marketing blueprint. The result is that ALL of your marketing will resonate powerfully with your target audience so that they fully understand why you are the obvious choice! Whether it is a powerful authority news release in the press, being interviewed on a respected business online radio show or getting your 1st book published on Kindle and paperback, WITHOUT writing a word. (with his "Podcast Publish System") and running a powerful Best-Seller campaign….you will be seen as an expert which opens more doors to closing more business! Mike is a published author and contributing iReporter for National publications covering business professionals in a variety of industries. Key Takeaways: [1:45] How Jason got involved in the podcasting business [4:00] How the barrier to entry has been decimated by recent technology [7:55] The ZMOT Theory [11:00] What all you need to get started in podcasting [14:55] Who your customer really is, and what you owe them Website: www.marketinghuddle.com