[Hot Take] Right Opportunity But Wrong Time: Knowing When to Say “Not Yet” in Business Growth

What do you do when a massive opportunity shows up before your business is ready?In this Hot Take, the founders of Bell’s Reines share why they turned down a request to produce 3 million cookies after one free advertisement and how that decision protected their business. We talk about the reality of scaling too fast, understanding your true capacity, and why infrastructure before income can make or break a food product brand.You’ll hear practical advice for food entrepreneurs navigating growth, funding, and ownership, plus lessons on saying “not yet” without fear or guilt. This episode is a must-listen for founders building sustainable businesses on their own timeline.Listen to full episode here. Support Bell’s Reines and indulge in their delicious, family-inspired creations:Website → bellsreines.comBlog → dulcetscintilla.comYouTube → Dulcet ScintillaIG → @bellsreines📧 Your curated dose of Black culture, brand spotlights & real inspiration. Subscribe to the newsletter → kerihenderson.com/newsletter🛍️ Shop With Intention. Shop Black-Owned. Products that actually fit into your everyday life → https://bit.ly/12-products-everyday-life📲 Stay in the loop:Instagram → @kerilhenderson | @thekickbackwithkeriYouTube → @kerilhendersonTikTok @thekickbackwithkeriShop Affiliates:Get 10% off Dosso Beauty → https://dossobeauty.com/KERIHENDERSONEnjoying the podcast? Support the show