Hot Takes: How design Fiction is Shaping Strategy Today

Design fiction invites us to prototype the future - not through predictions, but through artefacts and provocations. It helps organisations rehearse what could be, challenge their assumptions, and expand the boundaries of what they think is possible. And it’s showing up in real places: in policy labs, boardrooms, learning environments, and innovation teams. Peter Thomas talks to Patrick Pittman, writer, editor, and researcher with deep experience crafting speculative narratives, cultural strategy, and tactical media for brands, cities and creative organisations; and Su Lim, global managing director and master planner of experience-led transformation with a focus on shaping future-ready environments, to talk about how design fiction goes beyond traditional scenario planning by using artifacts to prototype plausible futures and how it can aid in complex decision-making processes.